Giving Kids Something to Smile About, NUK Aims to Donate $10,000 to Charitable Cause

NUK Aligns with Operation Smile to Help Repair Facial Deformities in Children
Hackensack, NJ (November 17, 2010)—NUK, the #1 selling pacifier company in North America, is hoping to donate $10,000 to Operation Smile with help from their loyal customers. Operation Smile, an international children’s medical charity, is dedicated to repairing cleft lips, cleft palates and other facial deformities for children in developing countries. NUK will donate $1 to this worthy cause for each person who registers at NUK from now until December 31st.

NUK, like Operation Smile, is committed to helping children, especially those who may need a little extra care. Known for their dedication to children’s oral development, NUK has specifically designed products for kids with cleft lips and cleft palates, who have trouble using a standard bottle nipple. NUK’s two specialized nipples help achieve an almost natural sucking process by sealing the cleft during feeding time.

“We are honored to be partnering with Operation Smile to raise money and awareness for the organization,” says Olivier Foglizzo, Vice President of Marketing for NUK. “We look forward to creating additional medical product lines for other special needs children”.

Operation Smile will be spreading holiday joy on medical missions in both India and Mexico before the end of the year. The money donated by NUK will help pay for approximately 42 cleft lip operations. NUK will also give a number of samples from their line of products to children being screened for surgery. Every three minutes, it is estimated a child is born with a severe cleft condition – often unable to eat, speak, socialize or smile. In some places these children are shunned and rejected. And in too many cases, their parents can’t afford to give them the surgeries they need to live a normal life. NUK and Operation Smile are dedicated to helping these children receive new smiles so they can achieve their dreams.

For more information on the complete NUK collection and retail information, please visit www.nuk-usa.com.
About NUK: For more than 50 years, NUK has been globally recognized as a leading brand for innovative, medically-based infant and baby care products. The brand’s award-winning pacifiers, created in collaboration with dentists and medical professionals, feature a unique orthodontic shape intended to mimic the mother’s nipple during breastfeeding to support healthy oral development. As part of the Jarden Corporation family of companies, NUK® continues to build and innovate in all product categories from infant to toddlers.

About Operation Smile (www.operationsmile.org): Founded in 1982 by Dr. Bill and Kathy Magee and headquartered in Norfolk, Virginia, Operation Smile is a worldwide children’s medical charity whose network of global volunteers are dedicated to helping improve the health and lives of children and young adults. Since its founding, Operation Smile has treated more than 150,000 children born with cleft lips, cleft palates and other facial deformities and the organization has a presence in more than 60 countries. In addition to contributing free medical treatment, Operation Smile trains local medical professionals in its partner countries and donates crucial equipment to lay the groundwork for long-term self-sufficiency.

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